Creating Opportunities in Your Fitness Business & Life

While some people wait for life to present them with opportunities, you know better.  You understand that luck is about going out into the world and providing value for others. This is especially true in business. Sure, things often start slowly, but opportunities come when you show people that you have something to offer and that you’re here to stay.  In this post, we’ll take an in-depth look at opportunities, why they matter, and how to create yours. Ready? Let’s get into it.

 

Opportunity Comes After The Process

As Bruce Lee once famously said, “To hell with circumstances; I create opportunities.”  If you aspire to become successful in life, Lee’s words should inspire you to take action. Ask any successful person (be it in fitness or not) about what made them successful, and you are sure to hear stories of hard work, perseverance, and clear goals. These stories also include taking advantage of opportunities and blazing new paths where none existed.

 

Now, ask yourself this:  As a nutrition or fitness professional, are you creating opportunities instead of settling for circumstances?

 

Three Tactics You Can Start Using to Create New Opportunities For Success

1. Give Free Value

There is an old saying, “Don’t expect to receive if you’re not willing to give.”  For example, you can put together a valuable weight loss PDF guide and offer it in exchange for an email sign-up. Once a person subscribes to your mailing list, you can share even more free value with them and position yourself as an expert.

 

When the time is right, and you want to launch a product or service, your email subscribers will be the people most likely to sign up. Why? Because you’ve already shown them you know your stuff.  Plus, many would consider:  “Whoa, if this person shares so much value for free, imagine the benefits I would gain if I paid for their services?”

 

2. Display Your Expertise

Look at it from the perspective of potential clients:

Each day, these people come across dozens of coaches and experts who promote their services and products. It can be difficult for them to figure out who is competent and who isn’t.  Your job is to convince potential clients that you’re one of the people who knows what they are talking about. Give free value (as discussed above), answer questions, respond to emails, get on free calls, offer free training. Do something. Show people that you’re worth their time and effort.

 

If you do that regularly, you will always have opportunities to expand and prosper.

 

3. Improve Probability

One thing is sure in life:  Failure is an inevitable part of any process. Every person you look up to now has failed dozens, even hundreds of times in their life.  But, the more you try, fail, and learn from mistakes, the more you increase your probability of striking gold at some point.

 

For example, let’s say that you don’t know how much to charge for meal plans. One option would be to say, “Well, I don’t know what to do, so I give up.” Another option would be to say, “Okay, I don’t know this, but I trust that I can figure it out.”

The first statement is that of defeat. The second? It’s one from a person with a winner’s mindset.